The wordmark The wordmark represents all the different pieces/brands of District coming together to form one unified brand. The detached pieces are the smaller brands. We were inspired how District is part of so many different entities and worlds, from real estate to fashion, and we wanted to make a mark that could work across all of these different platforms. The shapes and forms also imply building/creating which is what District does. The pieces are structural and reflect architecture and craft.
Stationery The business card is a standard 3.5” x 2”. Having just the wordmark on the front forms a strong and graphic card that is eye-catching. Having only Proxima Nova in sea green creates a simplistic look and pairs with the business of the wordmark.
The digital backgrounds use a cropped version of the wordmark and create an abstract graphic. The type layout on the email signature is almost identical to the business card (brand consistency). Using the vertical wordmark allows us to use less space and keep the information clear.
District is an umbrella company containing multiple other brands/entities.
Though District started as District Properties Group a real estate company, they have expanded their focus immensely, from wineries to clothing companies, they’re doing it all. I wanted to create branding that could be used across all of these different entities while still looking cohesive and consistent. The branding represents just that, all the different entities coming together to form one unified umbrella brand.
The brand is clean, minimal and structural. The forms speak to the real estate brand, District Properties Group. The overall brand displays a sense of sophistication and craft that is mirrored in each sub-brand.
This project was created while under the creative direction at Storydriven Inc.