I took a classic font, Didot and transformed it to reflect OBMI. I chose Didot because of the strong contrast between the thick and the thins. I changed the “O” to sit off centre to mimic an old-style “O” (bringing some traditional elements in). For the “M” I added a slight curve to give the word mark an organic quality and its own personality.
I created this secondary mark to make the brand even more versatile. It seemed like a natural next step to create this ultra luxury monogram.
OBMI is an international architectural company whose mission is to build dream destinations. OBMI has been a leader in the architectural world for 80 years. This proves their resiliency as an agency as well as their ability to constantly adapt.
OMBI was a complex project to tackle as I wanted to celebrate their rich history while also acknowledging their progressive outlook. Through these visual identity systems, I sought to create something that applauds both their local island roots and their international reach.
I am no stranger to iteration and, as can be seen below, OBMI took many passes to find the perfect fit. I feel that it honours OBMI’s innovative design solutions, their imaginative perspective and their diversity both with their employees and their types of projects.
This project was created while under the creative direction of Storydriven Inc.