The Historical Collection is a collection of real estate developments and projects that are all created from refreshing and redesigning heritage buildings. They take the best parts and elements of the heritage building/site and create a modern approach. Each heritage building is from a different era, and the new architecture and brand represent that.
For The Historical Collection branding, I wanted it to be a mix of heritage and modern design, while still being general enough that any historical project could sit under it. The wordmark is completely custom sans serif with ornamental embellishments added that are inspired by old typography, signage and ads. The brand uses a limited colour palette and typography as to not take away from the projects inside the collection.
This project was created under the creative direction at Storydriven Inc.