Treeworks is a brand of products sold on Amazon that is focused on creating high quality leather/metal accessory products representing a clean/premium look and feel. With each product purchased we plant one tree to give back to the environment we so dearly treasure.
When designing the brand identity I had a couple key words in mind (after discussing with the founder); simplistic, clean, friendly, professional and environmental. This brand’s target market are consumers who care about the environment and the effects the products they buy have on the environment. Since this is such a vast and non generic target market, I wanted to create a visual identity that is welcoming and simplistic.
The mark symbolizes the company being strong and well-rooted. The roots also represent how the company will continue to grow. The “T” itself looks like a stylized tree, adding originality and distinction. There are 5 main roots that represent the founder's 5 family members . Though this is mostly just internal knowledge, it adds depth and meaning to the brand.