The idea was to create a brand of beer varietals that portrays a sense of comradery and tradition, while keeping the design fresh and modern.
By pairing simple, wide and modern type with a traditional illustration, the label speaks both to Scottish traditions and modern manufacturing. This branding is successful because it displays an obvious Scottish inspiration, without being over the top, thus appealing to a wider audience.
Twa Dogs is a brand of beer brewed from Victoria Caledonian Brewery & Distillery. Both the Twa Dogs beer and brand were inspired by the Robert Burns poem, “Twa Dugs”, a poem that inspires lasting relationships and the notion to always be yourself.
This project was designed while I was working at St.Bernadine Mission Communications. The illustration was designed by me and executed by Abbey Johnson (local illustrator).